The Beanie Bubble
By the time you read this review of The Beanie Bubble, the internet will already have produced at least a dozen think pieces discussing 2023 as “The Year Brands Came to the Movies”. I would assume that they all touch on what is the most logical reason why movies are suddenly suffering from brand-itis: marketing these movies is so much simpler than selling a biography. What would you be more inclined to watch, a movie about Ty Warner and the people behind the company that produced beanie babies, or a movie about the untold story of beanie babies? Marketing a movie about a product is so much easier because generations of people are familiar with Beanie Babies. It stands to reason that they’d be interested in a movie about a product they bought at some point in time.
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